Design Proposal for Amber Williamson
Expires: 07/31/2025
Building
boundAry defying brands
one day at a time
Welcome Amber!
It was so great talking with you about this project and we're very excited that you want to work with us on bringing it to life.

It’s such an honor to be a passenger on anyone’s entrepreneurial journey, and the fact that we get to work alongside you as you usher in this new chapter for your business is so motivating.

In this proposal you'll find info about what you can expect from our collaboration—including project goals, deliverables, timelines, and a few more things.

Rooting for you, Ashleigh
Project Goals:

To translate the heart of Anomaly into a cohesive people centered brand identity, with a brand voice and a digital presence that feels as intentional and holistic as the work that Amber, the founder, has been delivering to clients for years now. Taking the steps to full realize her dreams and goals of serving clients independently and internationally, the Anomaly brand needs an online presence that's grounded, sharp and warm, strategic but deeply human.

WHy Choose Us?
WHy Choose Us?
WHy Choose Us?
WHy Choose Us?
WHy Choose Us?
WHy Choose Us?
WHy Choose Us?
WHy Choose Us?
WHy Choose Us?
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WHy Choose Us?
WHy Choose Us?
WHy Choose Us?
WHy Choose Us?
WHy Choose Us?
WHy Choose Us?
WHy Choose Us?
WHy Choose Us?
WHy Choose Us?
WHy Choose Us?

meet the talented folk behind our studio

We craft holistic brand experiences where everything clicks together to make your brand unforgettable.

Ashleigh Keith
Project Manager and designer

"With my bachelors in Psychology, my curiosity and competitiveness draws me into crafting designs that are unexpected, inspiring, balanced and engaging. My creativity seeks to find the balance between the expected and unusual, nostalgia and futurism."

Jemilla Mills-Smith
Copywriter

In the past 5 years, I’ve cut my teeth ideating unique concepts and content, writing brand messaging and maintaining brand voice across multiple channels, and writing engaging & compelling copy for a variety of platforms and campaigns.
I’ve written for brands like Manulife & John Hancock, Subway, American Express, More Than That Show, Uniqlo, IKEA, Honda, and more.  But what really lights my fire is writing for female entrepreneurs and BIPOC-led brands. Energizing them to go big with their bold ideas so that when launch time happens, the world thinks “OMG FINALLY, I’ve been waiting for something like this.” And giving them the tools to diversify the market.

The Snowball Effect

Our approach is to dig deep into the entire world of your brand. We understand that your people won’t remember you because of some pretty logo(s), but from how you made them feel from that very first interaction.

You know those brands that seem to effortlessly stay ahead of the game?

They're not just winging it.

They've built something deeper - a world where every piece strengthens the rest.

Think of your brand as a living ecosystem. When purpose, values, mission and vision align, they supercharge every touchpoint. Your message doesn't just land - it leaves a mark. Your audience finds their home. And nothing feels forced because everything feels unmistakably you.

01

Strategy & Analysis

We start by understanding how you want to stand out, who your core audience is psychologically, and what they need to build lasting relationships with you.

02

Copywriting & Design

We craft your brand's story through engaging identity design, inspiring copy, and a website that persuades the RIGHT people to take action exactly when they need you.

03

Development & Refinement

We bring your brand to life with a website tailored to your unique voice, organized to speak your audience's language visually.

04

Launch & Training

You'll receive tutorials to confidently maintain and grow your site, with the knowledge to use all brand elements we've developed.

05

That's All Folks!

Rave Reviews

"Within two months after launch, I've confidently booked 4-5 new clients."

"I think a HUGE part of it is my presence and newfound confidence that can be seen and felt through my brand identity and website."

Vanessa Diaz

"From the moment we met you gave me confidence.”

"Everything we did was rooted in strategy. Your work blew me away, and you were so incredibly easy to work with. That’s a winning combination in my eyes."

CHARLOTTE ISAAC

"When I go to my website, I feel straight up JOY and opportunity."

"Because of this, I am more confident in marketing and selling, where as before, I felt like my website didn't exude "credibility" or represent my brand at all. I no longer have a mindset barrier in selling and marketing which is VITAL for a business to thrive! Now, I share my website with everyone and have so much pride with my business thanks to YOU!"

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Packages & Inclusions

Together we can help you refine and realign what makes your brand unique with a brand ecosystem that gives you confidence online AND off. Below you'll find our recommended solutions on how we can do just that.

Complete Ecosystem Rebuild

timeline: August 11th, 2025 - October 17th, 2025

This is the ultimate brand transformation. We'll rebuild your entire brand ecosystem from the ground up - creating a cohesive identity that reflects your expertise, crafting compelling copy that converts, and building a website that makes your competition sweat.

brand identity design

Development of a comprehensive, unique and on point brand suite giving you all the tools you need to present a cohesive presence for your brand online and offline.

FEATURES include:
  • Strategy Session
  • 3 Revision Rounds
  • Logo Suite: 1 primary logo, 1 secondary logo, and up to 2 brand marks
  • Color Palette Development
  • Brand & Website Typography Combination
  • Brand Style Guidelines
Done-for-You Copywriting

As your business evolves, your copy will have to do the same. Together with one of our copywriters, we’ll write copy that not only feels genuine but dials up your brand’s voice and undeniable attraction-factor. You'll also recieve a comprehensive brand voice guide that covers everything from core brand elements (voice, personality, mission, and values) to practical writing guidelines, copy examples, and optional taglines, competitor, market and keyword research ensuring consistent communication across all channels.

FEATURES include:
  • Brand Questionnaire to gather information on your brand identity, target audience, competitors, and offer(s)
  • Brand Voice Guide
  • 5 pages of website copy
  • 2 revisions each for the brand voice guide and website copy
  • A live call to present the brand voice guide
  • A live call to present the first round of website copy
Custom Website Design & Development

We start from scratch with comprehensive strategy sessions, building every element specifically for your unique vision and long-term growth goals.

FEATURES include:
  • 5 completely custom designed pages in Squarespace
  • 4 Revison Rounds
  • Basic SEO Implementation
  • Pre-recorded website training video library
INVESTMENT:
$13,000 USD
divided into four payments

Additional Solutions

If a full ecosystem rebuild isn't in the cards for you, no worries! Below are some additional packages that are just as jam packed with value - because every business deserves a brand that works as hard as they do. Each package comes with some form of copywriting support (whether done-for-you or a complimentary audit) to make sure we're saying all the right things to the right people.

Wait!.....What's the difference between done-for-you copywriting and a copywriting audit?

Done-For-You Copywriting: Skip the writing entirely - our copywriter crafts every headline, page, and call-to-action while you focus on running your business.

Copywriting Audit (Complimentary with every package): You'll write your own copy using our Website Copywriting Guide plus detailed feedback and personalized insights from our copywriter to help perfect your brand voice - because we're investing in your success just as much as you're investing in us.

Ecosystem Rebuild Sprint

timeline: August 11th, 2025 - October 17th, 2025
brand identity design
FEATURES include:
  • Strategy Session
  • 3 Revision Rounds
  • Logo Suite: 1 primary logo, 1 secondary logo, and up to 2 brand marks
  • Color Palette Development
  • Brand & Website Typography Combination
  • Brand Style Guidelines
Done-for-You Copywriting
FEATURES include:
  • Brand Questionnaire to gather information on your brand identity, target audience, competitors, and offer(s)
  • Brand Voice Guide
  • 5 pages of website copy
  • 2 revisions each for the brand voice guide and website copy
  • A live call to present the brand voice guide
  • A live call to present the first round of website copy
Website Sprint

Using my tried and true section frameworks as a launchpad, we'll build custom animations, advanced code elements, and unique brand touches that make your site unforgettable - all within an accelerated timeline.

FEATURES include:
  • 5 pages designed and developed in Squarespace
  • 3 Revision Rounds
  • Basic SEO Implementation
  • Pre-recorded website training video library
INVESTMENT:
$10,000 USD
divided into four payments

Ecosystem Foundation

timeline: August 11th, 2025 - October 10th, 2025
brand identity design
FEATURES include:
  • Strategy Session
  • 3 Revision Rounds
  • Logo Suite: 1 primary logo, 1 secondary logo, and up to 2 brand marks
  • Color Palette Development
  • Brand & Website Typography Combination
  • Brand Style Guidelines
Custom Website Design & Development
FEATURES include:
  • 30 minute Website Planning Call
  • Copywriting Audit from one of our copywriters
  • 5 completely custom designed pages in Squarespace
  • 4 Revison Rounds
  • Basic SEO Implementation
  • Pre-recorded website training video library
INVESTMENT:
$8,000 USD
divided into four payments

When you work with us, you get a group of creative problem solvers who want the world to see the value of your expertise the same way that we do.

We think you deserve a brand that's tailored to your unique voice - a place where your audience instantly recognizes who you are and why they need you.

If you're ready to move forward, fill out the form below with your package selection and contact information. From there we'll send your first invoice and contract.

Have Questions? Please ask!

Thank you so much for considering standard operations!

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