Design Proposal for Milan Clarke

Expires: 06/26/2025

Building

boundry defying brands

one day at a time

Welcome Milan!

It was so great talking with you about this project and we're very excited that you want to work with us on bringing it to life.

It’s such an honor to be a passenger on anyone’s entrepreneurial journey, and the fact that we get to work alongside you as you usher in this new chapter for your business is so motivating.

In this proposal you'll find info about what you can expect from our collaboration—including project goals, deliverables, and timelines.

Thank you for considering us!

Project Goals:

Milan Clarke runs Summerset Social, a full-service social media management agency that has evolved from social media services to include services such as content creation, photography, and video production. Milan wants to rebrand and redesign their website because their current brand doesn't reflect the high caliber of clients they now serve and want to serve in the future. This redesign/project will give them that extra boost of support to raise their rates, and hopefully curb attention from leads that don't fully see the value in what the studio can really do.

The benefits of a new Brand identity & Website

Transform from the summery "beachy" aesthetic to an elevated, clean, crisp brand that reflects their premium clientele and a newer creative vision
Create a website that clearly showcases their full range of services as well as the benefits of each.
Develop an elevated brand that stands out from typical "beige and sad" agencies while building toward their vision of becoming a creative hub for creators
Showcase strategic case studies with storytelling elements (such as videos, testimonials, BTS footage, etc) that demonstrates their value upfront, and attracting premium clients who trust their expertise.

WHy Choose Us?

meet the talented folk behind our studio

We craft holistic brand experiences where everything clicks together to make your brand unforgettable.

Ashleigh Keith

Project Manager and designer

"With my bachelors in Psychology, my curiosity and competitiveness draws me into crafting designs that are unexpected, inspiring, balanced and engaging. My creativity seeks to find the balance between the expected and unusual, nostalgia and futurism."

Stephanie Laforest

Copywriter

"As a certified brand voice obsessive, creative copywriter, and writing mentor, my job is to strip away the jargon to get to the real, beating heart of your brand. I crank your unique brand voice up to 11, making it resonate loud and clear with your dreamiest clients."

The Snowball Effect

Our approach is to dig deep into the entire world of your brand. We understand that your people won’t remember you because of some pretty logo(s), but from how you made them feel from that very first interaction. Here's a high level overview of how we plan to get that done:

Strategy & Analysis

We start by understanding how you want to stand out, who your core audience is psychologically, and what they need to understand about the brand to go from just being aware of you, to confidently reaching out to work with you.

Copywriting & Design

We craft your brand's story through engaging identity design, inspiring copy, and a website that persuades the RIGHT people to take action exactly when they need you.

Development & Refinement

We bring your brand to life online with a website tailored to your unique voice: organized to speak your audience's language visually and psychologically.

Launch & Training

You'll receive tutorials to confidently maintain and grow your site as well as the knowledge and resources to use all the brand elements we've developed.

That's All Folks!

Rave Reviews

"When I go to my website, I feel straight up JOY and opportunity."

"Because of this, I am more confident in marketing and selling, where as before, I felt like my website didn't exude "credibility" or represent my brand at all. I no longer have a mindset barrier in selling and marketing which is VITAL for a business to thrive! Now, I share my website with everyone and have so much pride with my business thanks to YOU!"

Stella gold

"From the moment we met you gave me confidence.”

"Everything we did was rooted in strategy. Your work blew me away, and you were so incredibly easy to work with. That’s a winning combination in my eyes."

CHARLOTTE ISAAC

"Within two months after launch, I've confidently booked 4-5 new clients."

"I think a HUGE part of it is my presence and newfound confidence that can be seen and felt through my brand identity and website."

Vanessa Diaz

Packages & Inclusions

Together we can help you refine and realign what makes your brand unique with a brand ecosystem that gives you confidence online AND off. Below you'll find our recommended solutions on how we can do just that.

Ecosystem Rebuild - Sprint

timeline: June 30th, 2025 - September 5th, 2025

This is the ultimate brand transformation. We'll rebuild your entire brand ecosystem from the ground up - creating a cohesive identity that reflects your expertise, crafting compelling copy that converts, and building a website that gives you the confidence to make big moves.

brand identity design

Development of a comprehensive, unique and on point brand suite giving you all the tools you need to present a cohesive presence for your brand.

FEATURES include:

Strategy Session
3 Revision Rounds
Logo Suite: 1 primary logo, 1 secondary logo, and up to 2 brand marks
Color Palette Development
Brand & Website Typography Combination
Brand Style Guidelines

Done-for-You Copywriting

Together with one of our copywriters, we’ll write copy that not only feels genuine but dials up your brand’s voice and undeniable attraction-factor.

FEATURES include:

Deep Dive Questionnaire
90-Minute Clarity & Exploration Session
Brand Voice Playbook
From Scratch Copywriting (for the number of pages in your website design package)
2 Revision Rounds
Professional Editing + Precision Proofreading
Three-Month Check-in: To ensure your copy isn’t just sitting pretty—it’s working its charm, drawing your audience in and prompting them to take action.

Website Sprint

Using my tried and true pre-made sections as a launchpad, we'll build custom animations, advanced code elements, and unique brand touches that make your site unforgettable - all within an accelerated timeline.

FEATURES include:

30 minute Website Planning Call
Website Copywriting Guide & Copywriting Audit

5-6 pages designed and developed in Webflow
3 Revision Rounds
Basic SEO Implementation
Pre-recorded website training video library
60 days post launch support

INVESTMENT:

four equal PAYMENTS of:

$3,000 USD

Additional Solutions

If a full ecosystem rebuild isn't in the cards for you, no worries! Below are some additional packages that are just as jam packed with value - because every business deserves a brand that works as hard as they do. Each package comes with some form of copywriting support (whether done-for-you or a complimentary audit) to make sure we're saying all the right things to the right people.

Wait!.....What's the difference between done-for-you copywriting and a copywriting audit?

‍Done-For-You Copywriting: Skip the writing entirely - our copywriter crafts every headline, page, and call-to-action while you focus on running your business.
‍
Copywriting Audit (Complimentary with every package): You'll write your own copy using our Website Copywriting Guide plus detailed feedback and personalized insights from our copywriter to help perfect your brand voice - because we're investing in your success just as much as you're investing in us.

Ecosystem Foundations

timeline: June 30th, 2025 - August 29th, 2025

brand identity design

FEATURES include:

Strategy Session
3 Revision Rounds
Logo Suite: 1 primary logo, 1 secondary logo, and up to 2 brand marks
Color Palette Development
Brand & Website Typography Combination
Brand Style Guidelines

Custom Website Design & Development

FEATURES include:

30 minute Website Planning Call
Website Copywriting Guide & Copywriting Audit
5-6 completely custom designed pages in Webflow
4 Revision Rounds

Basic SEO Implementation
Pre-recorded website training video library
60 days post launch support

INVESTMENT:

four equal PAYMENTS of:

$2,500 USD

Ecosystem Essentials

timeline: June 30th, 2025 - August 22nd, 2025

brand identity design

FEATURES include:

Strategy Session
3 Revision Rounds
Logo Suite: 1 primary logo, 1 secondary logo, and up to 2 brand marks
Color Palette Development
Brand & Website Typography Combination
Brand Style Guidelines

Website Sprint

FEATURES include:

30 minute Website Planning Call
Website Copywriting Guide & Copywriting Audit
5-6 pages designed and developed in Webflow
3 Revision Rounds
Basic SEO Implementation
Pre-recorded website training video library
60 days post launch support

INVESTMENT:

four equal PAYMENTS of:

$2,200 USD

When you work with us, you get a group of creative problem solvers who want the world to see the value of your expertise the same way that we do.

We think you deserve a brand that's tailored to your unique voice - a place where your audience instantly recognizes who you are and why they need you.

If you're ready to move forward, fill out the form below with your package selection and contact information. From there we'll send your first invoice and contract.

Have Questions? Please ask!

Thank you so much for considering standard operations!

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