Let your creativity run wild (and I'll handle the technical sh*t).
You know the moment.
You’re deep in the design, the direction is working, the page is starting to do what it needs to do, and then the technical constraints start creeping in.
Can I actually build this in Squarespace?
How annoying is this interaction going to be in Webflow?
Is this section going to fall apart on mobile?
Do I really want to spend three hours writing custom CSS for one very specific thing?
So you simplify.
You shift the layout because you weren’t sure how you’d make it behave on mobile. Skipping too many the custom sections because you could already feel the CSS headache forming. Swapping the cooler interaction you actually wanted for the one you knew would be easier to pull off.
That’s where I come in.
I’ll take the approved mockups, build them in Squarespace or Webflow, handle the custom code, test the breakpoints, clean up the platform eccentricities, and make sure the final site stays as close to your vision as possible.
Spend your time designing the ambitious thing.
I’ll make it work online.
What you get when you partner up with me:
A technical partner with a designer brain
You won’t have to explain kerning, hierarchy, white space, or why why “close enough” is not, in fact, close enough. I know what you’re trying to protect in the design, and I build with that in mind.
A process that keeps you out of the dark
Clear communication, regular updates, and no chasing me down for answers – you’ll know what’s happening, what I need from you, what stage we’re in, and when to expect the next update.
Someone who enjoys the dev puzzles
Custom sections, platform limitations, responsive layout headaches, browser quirks that somehow only show up right before launch. Hand it over. I’ll push the limits of what these platforms can do.
A site your client can confidently manage
I’m thinking about load speed, SEO basics, responsive behavior, backend organization, and whether your client can actually update the thing after launch. Because a beautiful site that becomes a nightmare to maintain ain’t it.
I’m Ashleigh, founder of Standard Operations, designer, developer, and longtime website nerd with roots dating all the way back to the Myspace days.
Unfortunately for my screen time, I love this stuff.
I spend a lot of my days bringing brand ecosystems to life with the rest of the Standard Operations crew, but coding is still one of my favorite corners of the work.
I love taking a design from “this looks sick in Figma” to “oh damn, this is such a cool website.” I love figuring out the custom sections, smoothing out the interactions, fixing the weird breakpoint issues, and making sure the site still feels like your design once it leaves the mockup.
And because I’m a designer too, I can interpret the creative decisions behind your design instead of blindly recreating boxes on a page – the pacing, the hierarchy, the white space, the usability, the way the site should feel when someone moves through it.
I’ll handle the build, the custom code, the troubleshooting, the responsive decisions, and the handoff details so you can stay focused on the part you actually want to be doing.
You design the ambitious thing.
I’ll be the technical backup making sure the thing works.
"Ashleigh really understands the process and has deep knowledge of how design and development should work strategically together."
"When you're working with Ashleigh, you're not just getting someone to build your website - you're getting a strategic partner who understands the bigger picture and will help make your project better than you even imagined. One thing that really stands out is how adaptable she is. She can integrate seamlessly with whatever systems you already have in place, and she also seamlessly integrates you into her systems as well for a smooth workflow."
Anjuli Garcia, Creative Director
"Ash is a master of her craft. She can easily take a wireframe, see the vision of the design, and implement it, turning it into a beautiful website."
"I 100% recommend working with Ashleigh for your development needs on Squarespace or Webflow. She's a master of her craft in every way, and I look for ways to add her to each of my projects so she can bring my crazy ideas to life."
Melissa Perkins, Strategist & Designer
"Hire her ASAP! Do not consider looking at anyone else .. especially if you already have a designer and Ashleigh is handling the developing."
"Ashleigh is such a pleasure to work with! Her professionalism, proficiency, and turn around time is outstanding! She exceeded any expectations that I had for this project. I am more than pleased with everything she delivered and urge anyone considering hiring her to do so IMMEDIATELY. She is a joy to work with, and you won't be disappointed. "
Natalie Dawn
Taking your mockups from XD or Figma to the browser in seven days flat.
Get In Touch
We’ll talk through the scope, timeline, platform, mockups, and any custom interactions or animations you’re hoping to include. I speak designer and developer, so you can explain what you want without dumbing it down.
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Prep Work
One week before development starts, you’ll upload the approved mockups, assets, SEO details, and any notes on functionality or interactions into our project dashboard.
Didn’t mock up every mobile screen? No panic. As long as I have the mobile homepage, I can use my designer brain to make smart responsive decisions as I build that and the remaining pages. You’ll still have opportunities to review, refine, and give feedback.
Development & Testing
I’ll build the site in Squarespace or Webflow and send you a private demo link mid-week so you can see the site coming to life. During the build, I’ll also test across browsers and devices, clean up responsive details, and flag anything that needs your eye.
Finalization & Launch
Once the site is approved, I can help connect the domain, install the new pages, or get everything prepped for launch.
Not launching right away? No problem. We can push launch to any date inside your 30-day support window.
Tutorials & Tech Support
I’ll create custom video walkthroughs showing you and/or your client how to update the site after launch.
Images, copy, sections, whatever they need to know. Covered.
And if you want me to stay invisible, I can. Support can run through you while I work quietly in the background. Your client never needs to know you have a developer in your pocket.👀
Available for Squarespace and Webflow
White Label Website Development
Includes:
- 5 pages developed on desktop and mobile
- Legal and 404 pages
- Webflow CMS set up
- Custom coding and customizations
- 7 day turnaround time
- 2 rounds of revisions
- SEO friendly build
- Custom training videos
- 30 days of post-launch support
- 6 month reschedule window*
Book your development window based on when you expect the design to be ready. If things move, just give me two weeks’ notice and you can reschedule once within the next 6 months.
The project wraps up smoothly, your client thinks you're a wizard, the site functions exactly the way it should, and somewhere in the distance, a browser compatibility issue becomes someone else's problem.
That's the dream, right?
So send the build my way. I'll handle the development while you stay focused on the work that lights you up.
No worries! I'm here to help you look like a tech genius from day one. Reach out anytime with questions about feasibility, timelines, or special requirements before you send your proposal to your client. No strings attached.
The start date for development is tentative but I know I want to work with you. Can the development start date be flexible?
Yes! Once your development week is paid in full, you’ll have one free reschedule to use within the next 6 months. Just give me at least two weeks’ notice so I can adjust the calendar.
What if I need more or fewer than 5 pages developed?
No sweat! The base white label development package includes 5 pages.
If your project needs more than 5 pages, additional pages are quoted at $350 per page.
If your project needs fewer than 5 pages or has a unique scope, reach out and I’ll let you know what makes the most sense.
What do I need to hand over before the development starts?
Before development starts, I’ll need your approved mockups or wireframes, design notes, images, font files, per-page SEO details, and any comments about functionality, animations, or interactions.
I also ask that the mobile version of the homepage be included in your mockups. If every mobile page is not designed, that’s okay. I can use the homepage direction and my designer brain to make smart responsive decisions as I build.
How do we handle client revisions during development?
You’re welcome to send the private demo link to your client and have them participate in one or both revision rounds.
Or you can keep the review process between us and collect their feedback separately. Your call.
Do you need to be in touch with the client?
Nope. I can stay fully behind the scenes.
In most cases, it’s actually easier if communication runs through you since you’re the designer, you know the client context, and we’ve already talked through the scope and design direction.
If there’s a reason it would be helpful for me to join a client conversation, we can talk about it.
What platform do you build websites on?
We build websites on Squarespace and Webflow. Squarespace is an extremely user friend platform that's perfect for many businesses and business types. Webflow is a bit more of an advanced platform that's perfect for creatives that want to build more complex websites with animations. The website you're currently on is built on Webflow!
Will I be able to update my website myself after launch?
Absolutely! We build on user-friendly platforms and provide pre-recorded training videos at the end of the project so you can confidently manage your website after launch. We'll make sure you know how to update content, add new pages, and make basic changes.
Can you implement custom animations and complex interactions?
Usually, yes. But it depends on the platform, the design, and what the interaction actually needs to do.
If there’s something specific you want to include, ask me before you promise it to your client. I’m happy to help you figure out what’s possible, what’s worth doing, and what might turn into a tiny development nightmare.
Before the build starts, I’ll send instructions for leaving comments throughout your design so I understand exactly how the animations, interactions, and custom sections should function.
Will you show me (and my client) how to make edits after launch?
Hell yea.
Every project comes with custom video tutorials specific to the site, so you can hand them over to your client after development is finished. They’ll know how to update the important stuff without needing to poke around and figure it out for themselves.
What happens if we need changes after the site launches?
Every project includes 30 days of post-launch support.
If we’re inside that support window, most small changes can be submitted through the project dashboard. I’ll review the request and let you know when I can take care of it, usually within 48 hours.
Larger requests, new pages, or out-of-scope changes can be quoted separately.