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Hot Takes

Hot Take: I hate VIP days. Here's why.

If there's one thing I hate in this world, it's false senses of urgency.

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The strategy, context, and behind-the-scenes dirt on brands that stick.

A weekly-ish newsletter for creative entrepreneurs and designers who want their brands to make more sense, sound more like them, and stop blending in with everybody else’s.

Join 100+ readers for practical brand tips, BTS reflections, and the kind of context that makes the “why” behind the work finally click. F*bombs for flavor, obviously.