brand & website audits
For when you know something is off, but you need someone to point at the actual problem.
FRESH EYES gives you a clear, practical breakdown of what’s working, what’s getting in the way, and what needs to be tightened so your brand presence can do a better job of helping people understand why working with you is the best choice for them.
get started for $330Taking a holistic look at how your brand is being perceived online.
So many of us get stuck in that limbo space of knowing they can do bigger and bolder things, but aren’t sure when, how and what needs to change. Leaving you with feelings of stagnation and lost momentum.
But before you can step into this next chapter, you’ll have to take a hard look at where you are now before you can get where you’re going.It’s difficult to see the forest for the trees, when you’re the one at the center of it all.
That’s when you need a fresh pair of eyes.
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“who I am and what I want my brand to be is X, but the visuals and the messaging I'm putting out right now do not reflect that. I feel disconnected from….everything.”
They’ve developed a solid AF body of work, DIY’d a website or two, maybe even started a decently successful newsletter and nailed down what kind of projects they want more of.
Behind the scenes, they’ve spent these last few years so deep inside of their own business, between patching up holes with makeshift solutions and templates, cobbling together webinars and workshops on “messaging” and “content strategy” but nothing is sticking. They’re yearning for some fresh life to be pumped into their business ASAP before that stagnation suffocates them to death.
That’s where Fresh Eyes comes in.
Let’s get you a clear view of what is working, what needs immediate attention and what needs to happen next to help you usher in this next chapter with ease.
We’ll be looking at the business as a whole with your target audience in mind, identifying where the brand feels strong, where it gets muddy, and what we can change right now that will have the greatest impact on your bottom line AND the quality of clients you want to keep bringing into your brand world.
Here’s what you’ll walk away with
Assessment & Anlaysis
After getting to know you and your brand a bit via questionnaire, we'll do a thorough pre-assessment of how your brand is expressing itself online through it’s messaging and visuals and how that's aligning with your goals. We'll take a look at your website traffic and other methods to identify what’s working, what isn’t, and what improvements can be made.
90-Minute Strategy Call
Together on a call, we'll walkthrough our analysis and discuss which opportunities of improvement you should prioritize and in what order based on your goals.
You'll be able to ask any additional questions you have about your brand presence and how to optimize your multiple areas of your brand and business to support your goals.
Strategy, Creative Directions & Roadmap
Within 7 days of our call, you'll recieve:
A copy of our assessemnt & analysis of your website along with our notes from our strategy session.
Two creative directions for your brand and or website along with reasoning behind our choices. Each direction will have color palette and font reccomendations, as well as imagery and website inspriation.
A practical roadmap with action items for what you should do in which order, along with recommendations/links for templates, service provikders, and website design advice for you to follow if choose to DIY.
Two Week Support
You'll have access to our chat for two weeks post delivery to ask any questions you have and to get our advice on any updates to your brand presence you make.
✶Bonus: If you decide to book a project with us within 30 days of receiving your roadmap, your Fresh Eyes investment will be applied to the total cost.
This isn’t some generalized advice from a Youtube video or a guest session from some course
(no shade to those sessions, but they’re general for a reason)
This is a deep dive into your brand and the steps you should take in the short term (we’re talking between now and the next 3 months) to as far out as you want to forecast ahead.
We’ll spend our time thinking, strategizing, and plotting on what your next chapter can and should look like. We’ll be using as much hard and soft data we have to ground those decisions in reality and action.
Fresh Eyes is best for:
You own/run a service based business. If you run a digital shop along with your services that works too!
You've been in business for at least 2 years and have data we can analyze (client results, website analytics, social media metrics, etc.)
You're feeling like you need to pivot and something needs to change, but you're not sure what to tackle first or how.
You're ready to take action (whether that be hiring someone or doing the work yourself) and want a direction based on strategy and data, not based on what's trending right now or whatever your competition is doing.
How it Works
YOU GIVE US THE LOW DOWN
After booking, you’ll get access to a private portal where you’ll find your questionnaire and a chat box where you can ask questions and talk through ideas with us at any time during the process.
In addition to the questionnaire, you’ll find a list of the materials and data we need export to help with our analysis (don't worry, we'll tell you exactly what we need and how to export it!).
WE DO A STRATEGY SESH
We’ll hop on a founder interview call so we can get to know your brand, target audience, and positioning straight from you, discuss your goals and what you want your brand and business to function like.
We'll come to the call with our initial findings and analysis of the data so we can discuss it together and how we can act on it.
WE DELIVER THE GOODS
Within approximately one week, you’ll receive our assessment with our findings, two creative directions for your brand and/or website, prioritized action items for you to complete, as well as recommendations on templates, service referrals, and website tips and tricks for you if you go the DIY route.
USE US AS YOUR ACCOUNTABILITY BUDDY
You’ll have continued access to your portal and chat box for two weeks after receiving your roadmap to ask any questions and to stay accountable as you implement your roadmap.
That sounds great but……why should I listen to you?
I’m Ashleigh, founder of Standard Operations, designer, developer, and longtime website nerd with roots dating all the way back to the Myspace days.
I’m so glad you asked that!
I’ve spent years analyzing, designing, and building websites for creatives and entrepreneurs just like you.
Working side by side with clients getting to know their goals, values, target audience, voice and more so we can build an online platform that does more than position them more favorably against their competitors. It invites their ideal people into their brand ecosystem, and sees them for who they are now while re-affirming them of who they could be.
That’s no easy feat! It takes a deep understanding of how people use the internet, how they make buying decisions, the criteria they use to compare you to your competitors, and more.
While that’s not knowledge everyone should care about - it’s something I care very deeply about. And it’s that knowledge is what my team and I bring to every website project we embark on.
You’re only a few steps away from feeling stuck and directionless to feeling electrified and locked in.
"When I go to my website, I feel straight up JOY and opportunity"
"Because of this, I am more confident in marketing and selling, where as before, I felt like my website didn't exude "credibility" or represent my brand at all."
- Stella Gold
"I've been able to streamline my booking process so much more smoothly and directly."
"One major thing I've noticed, is that I've been able to gather their inquiry information, go straight into a consultation call, and start drafting their proposals so seamlessly. Potential clients are able to maneuver through the entire site and see if my company can be the right fit for their budget and expectations."
- Vanessa Diaz
"You truly overhauled my entire site experience."
"from updating it to the new version of Squarespace, to making the entire site more photo-forward, to completely overhauling the copy to match my brand and voice, to fully leveling up the look and feel (from palette to typography to navigation), and optimizing for mobile."
- Anastasia Andenmatten
"You exceeded my expectations"
"Both in terms of the visual quality, but also the work you'd put in to understand my clients and ensure that everything we did was rooted in strategy."
- Charlotte Isaac
Stop spinning your wheels.
Fresh Eyes gives you a focused strategic analysis examines how your brand is positioned in your industry, and how it’s being presented and experienced across the places that matter most.
INVESTMENT $330 USD
Timeline: 2 Weeks
After submitting your application, we'll be in touch within 48 business hours with next steps if we think you're a good fit for this service.
My business is kinda new, is this for me?
Great question! Fresh Eyes is gonna be best suited for businesses that have some experience and at least 2 years of time working in their industry under their belt. You’ll need an existing brand (even if you think it’s sparse) and some sort of online presence for us to examine. You’ll also need to have worked with clients or successfully delivered services within your business before.
Are design services included?
No design services are included.
Fresh Eyes is a strategic assessment where you’ll receive an analysis of your brand and how it’s presenting itself to your audience in it’s current state and recommendations on actions you can take to move past any plateaus or stagnation you’re feeling in continuing to grow.
How long does the process take?
From the moment after our first call to the delivery of your finalized roadmap and action plan is two weeks.
Will you help me implement the suggestions and recommendations you make?
The Fresh Eyes service does not include any implementation. If you’d like to work with us to tackle some of those tasks on your action plan for you, you can let us know and we’ll send over a proposal if we think our services are the right fit. If you our proposal within 30 days of receiving your roadmap, the cost of your Fresh Eyes service will be deducted to the final cost.
Will you review my entire business (including things like finances)?
Fresh Eyes does not include a financial or operational business review. We’re gonna focus on how your business is being perceived by those that interact with it (whether directly or indirectly) and how we can shape that perception in a different direction. We’ll cover topics such as positioning, messaging, identity, website, photography, client journey and overall consistency of application of those things across the different areas of your business.
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Four eyes are better than two.
Spend a little time right now and get a fresh pair of eyes on how your brand is presented and experiences as a whole, plus a roadmap you can take right now to start this next chapter.