Category:

Strategy

Two questions to ask yourself before hiring a designer

Here are a two questions to keep in mind as you’re making your designer shortlist or getting on consultation/discovery calls.

The Power of Consistency: How Brand Cohesion Impacts Your Business

In this post, we're gonna dig into what a cohesive brand ecosystem looks like, how it functions, and how it helps you run the best business you can.

The Brand Ecosystem: A Fresh Approach to Building Memorable Businesses

When sales are slow (or non-existent) most entrepreneurs want to focus on creating MORE. Here's what you should do instead.

Template vs. Custom: Why Website Templates Are Holding You Back

Choosing a template over custom design may leave you further from your goals than you were previously. Here's why.

How to Use Your Values to Shape Your Brand’s Tone, Voice and Personality

Let's explore what brand tone, voice and personality is through an example and how you can use your brand values to help you define all three.

Brand Identity, Copywriting, or Website Design: Which to Invest in First

Brand Identity Design, Copywriting or Website Design - ready to invest but not sure which one you should tackle first? Here's your answer.

Posted In:
The strategy, context, and behind-the-scenes dirt on brands that stick.

A weekly-ish newsletter for creative entrepreneurs and designers who want their brands to make more sense, sound more like them, and stop blending in with everybody else’s.

Join 100+ readers for practical brand tips, BTS reflections, and the kind of context that makes the “why” behind the work finally click. F*bombs for flavor, obviously.